The Untold Journey To Perfect Fit.

Aug 31, 2024

Many might think that the biggest investment for a start-up would be marketing, but I chose to invest primarily in our products. I believe our garments should speak for the brand, rather than relying on hefty marketing investments.

The Untold Journey To Perfect Fit.

It’s been a truly inspiring journey leading Sylphic to where it is today, and I’m thrilled to share every piece of this experience with you. From the breakthroughs to the setbacks, every moment has made us stronger and better.

Before Sylphic was officially launched, my amazing team and I worked tirelessly for over 14 months to create the best-fitting garments. Many might think that the biggest investment for a start-up would be marketing, but I chose to invest primarily in our products. I believe our garments should speak for the brand, rather than relying on hefty marketing investments.

This commitment led us to set extremely high standards for quality at Sylphic, standards comparable to those of any luxury brand. Achieving this level of quality, however, was no small feat. Initially, I designed and developed a collection, but it didn't meet our stringent standards. The main reason? Imperfect fit and poor garment construction.

The fashion industry has long catered to average and tall frames, and many factories simply don’t know how to perfectly tailor clothing for petite women. The common assumption is that shortening the hemline is enough, but as we petites know all too well, it's far more complex than that.

Unlike creating a standard-sized fashion brand, developing a brand specifically for petite frames comes with its challenges and it involves a whole different set of hurdles. It didn't just cost us a lot of time; it also required a significant financial investment to redevelop everything from scratch. But it didn't stop me.

Our goal was to develop the absolute best fit for petites, not just a "good enough" fit. One of our most significant challenges was finding garment specialists who not only had the necessary skills but also years of experience in made-to-order couture dresses and tailoring. To ensure a perfect fit, we tested our designs on models of all sizes within the petite range, making meticulous adjustments and enduring countless trials and errors. But the result was worth every effort.

Although the journey to creating the perfect fit wasn’t easy, I'm beyond delighted with the outcome. Every stitch, thread, and detail in Sylphic garments has been crafted to ensure they don’t just fit—they flatter and celebrate petite frames. I am incredibly grateful for the tireless work of our team and the expertise of our garment specialists. Together, we’ve made Sylphic a brand where petite women can finally find clothes that fit them beautifully.

 

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